Pure Fragrance Oil

★ 4.94 from 6,552 customer reviews across our range

Floral-clean with citrus, soft florals, ozone, musk, and amber undertones.

Top
Mandarin, apple, freesia
Heart
Waterlily, rose, jasmine, ozone
Base
Musk, amber
SDS, IFRA certificates & CLP labels
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VeganCruelty-freeParaben-freeMade in the UKIFRA compliant
Scent matchSee this scent in our Scent Match Guide › Buying several scents? Order them all from one page with our quick order form

The scent

Pure Fragrance Oil opens with a fresh blend of green mandarin, crisp apple, and soft freesia, creating a clean and uplifting first impression with gentle brightness. The heart unfolds with delicate waterlily, rose, and jasmine, enhanced by airy ozonic notes that add lightness and clarity. As it settles, smooth musk and warm amber form a soft, comforting base that lingers beautifully. Light, soothing, and effortlessly fresh, this floral-clean fragrance is perfectly suited to year-round collections, spring launches, and everyday scent ranges designed to evoke purity and calm.

Branding ideas for your range

Making candles or melts to sell? Here’s how this scent could look on your shelf.

Colour palette
WhiteSoft bluePale greenLight grey
Mood
CleanCalmComforting
Name it your way
Pure LinenFresh AirClean Cotton BloomSoft Serenity
Styling inspiration

Pair with crisp whites and minimalist tones — ideal for laundry-inspired collections, fresh home ranges, and gentle fragrance lines centred around simplicity and everyday freshness.

How much do I need?

Work out the fragrance oil for your batch.

What are you making?

IFRA max for this oil in candles (Cat 12): no limit · we recommend 5–10%

Fragrance oil
Wax
Best size to buy

Fragrance (%) is the percentage of the finished candle’s weight. 1 litre of Pure weighs about 0.96 kg.

Blends well with

Mix with these to create your own signature scent.

Bergamot Fragrance Oil BergamotSharpens the citrus sparkle Lily Of The Valley Fragrance Oil Lily Of The ValleyAdds a dewy white floral heart Sandalwood Fragrance Oil SandalwoodAdds creamy sandalwood depth Vanilla Fragrance Oil VanillaWarms the clean musk softly

Where you can use it

How much to use, and the most IFRA allows.

UseRecommendedIFRA max
Candles & wax meltsSuitable5–10%No limitCat 12
Reed diffusersSuitable15–20.1%20.1%Cat 10A
Cleaning & laundry productsSuitable0.5–1%20.1%Cat 10A
Room spraysSuitable2–5%44%Cat 10B
Soap (rinse-off)Suitable3–6%20.1%Cat 9
Perfume makingSuitable5–20%35.83%Cat 4
Body lotionSuitable0.5–1.5%9.16%Cat 5A
Face creamSuitable0.1–0.5%6%Cat 5B
Lip balmNot suitable——Cat 1

Recommended amounts are starting points – always test. Incense and hanging car fresheners use the candle limit (Cat 12). Linen, fabric and car air freshener sprays use the room spray limit (Cat 10B). Bath bombs, bath salts, shower gel and body scrubs use the soap limit (Cat 9). Not recommended means the IFRA limit is too low for a good scent, not that it is banned. No fragrance oil is approved for lip products.

Details

Flash point81°C
VanillinNo
Ethyl vanillinNo
Sold byVolume (ml)

Safety & compliance documents

Open a folder and look for Pure Fragrance Oil. No log-in needed.

Safety information

For the undiluted oil, from its Safety Data Sheet. Full Safety Data Sheet ›

Exclamation mark hazard pictogramHealth hazard hazard pictogramEnvironmental hazard hazard pictogram
WARNING
  • H315 Causes skin irritation.
  • H317 May cause an allergic skin reaction.
  • H319 Causes serious eye irritation.
  • H361 Suspected of damaging fertility or the unborn child.
  • H411 Toxic to aquatic life with long lasting effects.

Contains 4-tert-Butyldihydrocinnamaldehyde, Cyclamen aldehyde, delta-Damascone, Linalool, Linalyl acetate, Reaction mass of benzenepropanal, 4-Ethyl-α,α-dimethyl- and 3-(2-ethylphenyl)-2,2-dimethylpropanal.

Reviews

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★ 4.94 from 6,552 customer reviews across our range

Questions

Common questions

What does Pure fragrance oil smell like?

Floral-clean with citrus, soft florals, ozone, musk, and amber undertones. Top notes: mandarin, apple, freesia. Heart: waterlily, rose, jasmine, ozone. Base: musk, amber. See it in our Scent Match Guide.

How much Pure fragrance oil do I need for a candle?

Use 5–10% of the candle’s total weight. For a 200g candle that’s 10–20g of Pure (about 10–21ml). There is no IFRA limit for candles. The calculator above works it out for any size.

How much Pure should I use in wax melts?

Use 5–10% – that’s 5–10g of fragrance oil for every 100g of finished melts. Check the maximum your wax can hold.

Can I use Pure in a reed diffuser?

Yes. Use 15–20.1% Pure in a reed diffuser base such as Augeo Clean Multi. The IFRA maximum is 20.1%. Ready-made reed diffuser CLP labels and an SDS are in the documents above.

Can I use Pure in soap, lotion or perfume?

  • Soap: yes – 3–6% (IFRA maximum 20.1%)
  • Body lotion: yes – 0.5–1.5% (IFRA maximum 9.16%)
  • Face cream: yes – 0.1–0.5% (IFRA maximum 6%)
  • Perfume: yes – 5–20% (IFRA maximum 35.83%)
  • Lip balm: not suitable

Soap, lotion and perfume are cosmetics, so each one needs a safety assessment (CPSR) before you sell it.

Is Pure fragrance oil hazardous?

Undiluted, Pure is classified under GB CLP with the signal word Warning:

  • H315 Causes skin irritation.
  • H317 May cause an allergic skin reaction.
  • H319 Causes serious eye irritation.
  • H361 Suspected of damaging fertility or the unborn child.
  • H411 Toxic to aquatic life with long lasting effects.

Candles, wax melts and diffusers you make with it may need their own CLP label. Full details are in the Safety Data Sheet.

Is Pure fragrance oil flammable?

No. Its flash point is 81°C, so it isn’t classified as flammable. Like any fragrance oil, keep it away from naked flames.

Will Pure discolour my wax?

It’s unlikely. Pure contains no vanillin or ethyl vanillin, the most common cause of discolouration. Always test with your own wax and dyes.

Is Pure in the Scent Match Guide?

Yes – see Pure in our Scent Match Guide, which suggests our oils for fragrances you may already enjoy.

Is there a CLP label for Pure?

Yes. Our free CLP label creator makes a ready-to-print label for candles and wax melts made with Pure, and for reed diffusers. Safety Data Sheets, IFRA certificates and label files are in the documents above.

Are your fragrance oils vegan?

Yes. All are 100% vegan with no animal-derived ingredients.

Can I use Pure in an electric diffuser or oil burner?

Yes.

  • Electric water diffusers (ultrasonic or humidifier style) – fill the tank with water to the line, then add 3–5 drops per 100ml of water. Start low and add more to taste.
  • Oil burners – mix 50/50 with dipropylene glycol (DPG), or add a few drops to water in the well.

Important – look after your diffuser:

  • Fragrance oils are concentrated, and some plastics used in diffuser tanks can soften, cloud or crack if oil is left sitting in them. This depends on the plastic the diffuser is made from. It happens with any concentrated fragrance or essential oil, not just ours.
  • Empty the tank when you’ve finished. Don’t leave water and oil sitting in it between uses.
  • Rinse and wipe the tank every few uses, as fragrance oils can leave a film.
  • Check your diffuser’s instructions to make sure it is suitable for fragrance oils. If it says essential oils only, or doesn’t say, ask the maker before using it.

How do I use the 100ml bottles?

They include a blind plug to prevent leaks in transit. Either pierce the centre with a pin or biro to use it as a dropper, or remove the stopper, pour, and replace the plug.

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